A new look for an established firm
McNamara·Salvia, a consulting engineering firm with offices in Boston, Miami, and New York, had been living with a dated website of small images, old information, and overall dull visuals. Tangram 3Ds developed a modern responsive website consistent with their new brand identity, and plans to expand the portfolio galleries, video and project pages are in progress.
We work closely with McNamara·Salvia to produce a myriad of marketing collateral, from announcements, advertising, project sheets, and brochures to multi-media presentations and video. Our work results in brand consistency and quality throughout their collateral.
McNamara·Salvia has engineered nearly 4,000 buildings around the world and is a nationally-recognized technical leader in the field of engineering.
Since McNamara·Salvia’s rebranding in 2015, we’ve been responsible for incorporating their new look on a variety of collateral.
Brand Guide Development
McNamara·Salvia requested our help in creating a brand style and usage guideline for their multiple offices. This first edition of their brand guide includes specifications for the logo formats, colors, typography, tagline, and corporate communications collateral, and will help ensure that all messaging and brand asset use is on-point and consistent. Good branding builds greater awareness, trust and loyalty with customers. A well-designed brand manual is an invaluable tool that helps the marketing department manage and maintain the integrity of a company’s corporate identity and how communication is implemented throughout the organization.