October 2021, Olympic Tower

To our Tangram 3DS Friends,

We pride ourselves on being your one-stop-shop for visualization, design, and marketing. When our entire team works in tandem on a single project, the advantages of partnering with a single, full-service design studio become clear: we get to know your project from front to back and are heavily invested at every step from conception to completion.

This was certainly the case with a signature project we recently completed for our partners at Oxford Properties Group. Olympic Tower is a prestigious property in the heart of Manhattan and we were brought on board to craft a comprehensive marketing package for two exclusive Fifth Avenue office spaces. Tangram 3DS collaborated with Oxford and the interior design experts at Vocon to bring together an impressive array of marketing assets: renderings and animations, 360 tours, a film-quality promotional video, all-new branding, and a fully redesigned website.

Take a look at how it all came together and when you’re planning your next project, consider how working with one core team of professionals can help you bring your vision to life with consistency, efficiency, and creative excellence.

If you could benefit from our expertise or know someone who can, please reach out.

Thanks for your interest and support.

Stefan Vittori

In collaboration with the interior designers at Vocon, we help to visualize a build out of over 8,000 sqft of luxury office space that boasts 20ft tall ceilings and glass perimeter walls framing the remarkable views overlooking St. Patricks Cathedral, Central Park, and Rockefeller Center’s Channel Gardens. See more renderings in the case study.

360 VR tours of the offices showcase the abundance of rich, natural materials, as well as the thoughtful design and layout of each room. The delineation of space is organic as well as sophisticated and each floor strikes a perfect balance between high-end luxury and textural warmth. Check out the tours.

Bringing together first-class aerial and ground location footage, a layered soundtrack, and pristine 3D animations, our expert video team created a cinematic marketing asset that instantly sets a mood and establishes Olympic Tower as a world-class property of uncommon prestige. The effectiveness of a polished video like this cannot be overstated and our partners at Oxford were as thrilled as we were with the finished piece. Check out the full version on our YouTube page.

A fresh brand identity, complete with logo, typography, iconography, and color palette was essential to effectively market these one-of-a-kind spaces. Our graphic design team crafted a full branding package that reflects the sleek and vibrant personality of this Fifth Avenue property: a dynamic blend of high-end fashion, luxury retail, world-reknowned cuisine, and landmark New York architectural history. With the brand established, we built a modern, responsive website that stays true to the bold and elegant visual language created for Olympic Tower.

Visit olympictowernyc.com or dive into the full case study to see the culmination of our entire team’s work and then imagine what we can do for you.

Check out more news from Tangram 3DS and sign up for our newsletter to stay up to date with all our latest work.

With skill and imagination, a tangram puzzle can be rearranged into hundreds of different shapes. We apply the same ingenuity and vision to bring your project to life.

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