Virtual Reality is Great for Marketing
3d Vis World | August 10, 2016
Virtual reality (VR), a computer-generated 3D environment, is transforming from virtual to reality. Already popular in the gaming and media industries, the technology is increasingly mainstream. Tangram 3Ds, a Kittery, Maine-based 3D imaging and design firm, is among the first in New England to offer an industry-specific VR application creating a customized, fully-immersive experience for the real estate, engineering, and design markets. “Our clients are clamoring for this service,” says Stefan Vittori, managing director and founder of Tangram 3Ds. “A commercial real estate developer can use VR to show prospective tenants around a high-rise office space before construction has even started. It’s a game-changer for the industry.”
Tangram’s industry-specific VR application is available via web browser. Simply clicking on a link enables clients to get an immediate 360-degree experience on their smartphones, tablets or PCs. Smartphone users can explore a virtual environment by placing their phone into devices such as Google Cardboard and holding it to their eyes; another option is using dedicated VR headsets like the Oculus Rift or Samsung Gear VR, connected to a PC. “The beauty of this technology is that it’s easy to access,” says Jared Foley, Tangram 3Ds’ director of visualization. “Our web interface enables us to email a link directly to clients so they can access an amazing experience via technology they already own.” Forrester Research estimates that 52 million units of VR head-mounted displays will be in the hands of U.S. businesses and consumers by 2020, making VR increasingly a part of everyday life. The tech industry has touted VR for years and numerous industries are experimenting with the technology. Marriott teleports visitors on a fully immersive 4D journey from London to Maui. Visitors to Lowe’s Holoroom lets them design a home improvement project then “step in” to it. Automobile manufacturers are creating virtual driving experiences that take customers out of the showroom and onto the road. “VR is an incredible application offering powerful marketing potential for businesses,” says Vittori.