When the ownership team at 20 Times Square was gearing up to market available retail spaces, our partners at Cushman & Wakefield helped spread the word that Tangram 3DS could be the perfect match for a creative partnership. The client had a bold, kinetic vision for this premier property and needed a website with the same level of life and vitality. We were sold on the initial brand package alone and excited to build a site that was equally big and bold. But after the initial meeting we couldn't help but think: go bigger.
Everything about these retail spaces is remarkable, from the square footage to the world-famous address, but the biggest feature—quite literally—is the monumental wrap-around digital signage, broadcasting global brand messages to the roughly 400,000 daily visitors in the heart of Times Square.
Effectively capturing the scale and impact of this location - one of the most shared and re-posted across all socials - was paramount. So our team travelled to NYC to capture all the action: from early dawn to late, late night; in the thick of it at street level of one of the most traversed intersections in the world; high aloft, above the fray, piloting our drone through the monumental urban landscape of midtown Manhattan. The final time-lapse video perfectly reflects the vitality and breathtaking magnitude of 20 Times Square and it became the centerpiece for our website build.
Our creative exuberance didn't stop there: Tangram's web team brought the same excitement and vibrancy to the design and function of the site, including an electrified visual style, branded interactive effects and a custom web-animation of the 20 Times Square logo (we couldn't help ourselves!).
All of this comes together in a final platform that is as modern, exuberant, and visually commanding as 20 Times Square itself – in other words, a perfect match.
