Empire State Realty Trust
New York City
New York City
With an exceptional portfolio of properties in the heart of Manhattan, Empire State Realty Trust relies on its partnership with Tangram 3DS to market top-tier office and amenities spaces that stand out in one of the world's most competitive real estate markets.
Plenty of creative agencies will tout themselves as "total package" studios but oftentimes that means the pieces of your marketing project get scattered across departments and passed down through managers, directors, and designers before finally landing in the hands of someone you may never talk to. Tangram 3DS is different. To us, the total package doesn't just mean you get world-class creative marketing assets – it means you'll work directly with our specialized artists, who have been with our team for years, in a truly collaborative creative process. And that's how we work with our partners at Empire State Realty Trust (ESRT).
Get in the Game
In a hyper-competitive real estate market, with work dynamics in flux, what better way to reengage potential tenants than offering top-tier amenities? With one-of-a-kind offerings at the Empire State Building that include a multi-sport court, 400-seat event auditorium, a flexible conference space at 1400 Broadway, and a rooftop terrace at 1333 Broadway with direct views of the Empire State Building, it's no mystery why ESRT would tap so many of the marketing services that Tangram 3DS offers.
ESRT went for the whole package: renderings, 360 tours, 3D animations, and a full marketing video. We fully built out the spaces in a 3D environment, giving potential tenants the ability to explore and experience the recreational courts, stunning rooftop terrace, flexible meeting spaces, and enviable ground-floor retail offerings.
A full-production marketing video weaves together our animated 3D walkthroughs with impressive aerials of the Empire State Building, site-specific B-roll footage, engaging maps and motion graphics, and a curated soundtrack.
A Team Effort
A bevy of marketing assets, endlessly engaging and easily shared with potential tenants, makes up this sequence of projects for ESRT. And through each and every one, our working process was built around collaboration, trust, and imagination: qualities that our partners at ESRT both shared and appreciated.
"In preparation for the launch of new capital improvements across ESRT’s portfolio, Tangram 3DS created a suite of visualizations to showcase three new amenity spaces. Tangram 3DS did a great job bringing to life these future spaces to highlight the key capabilities of the amenities...Their willingness to be flexible with ESRT during the creative process has been a game changer as we prepare to market new spaces and [they] have proven to be an excellent partner.”
Director of Marketing, Empire State Realty Trust, Inc.
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Whether you need photomatched exteriors, interactive interior tours, animated flythrough videos, or spectacular large-scale visualizations, Tangram 3Ds is ready to tackle your next project.