Welcome to the Neighborhood
L3 Capital boasts an impressive real estate portfolio in metropolitan markets all over the country and the Williamsburg Collection is an outstanding jewel. When it came time to promote these Brooklyn gems, L3 Capital knew they wanted marketing material that was as expansive and outstanding as the collection itself. Rather than a gallery of individual renderings they proposed this: a massive elevation spanning both sides of North 6th Street (and a slice of Bedford Ave) that would present a seamless vision of the Williamsburg Collection as it coexists with its neighbors.
L3 Capital was more than excited with the elevations and knew they wanted to present these pieces in a smart, engaging way. So they asked us to turn them in to a side-scrolling tour to be integrated with their existing website. When they mentioned “tour”, our creative gears started turning. Could we take this idea even further and make a full-fledged interactive street-level tour that showcases the neighborhood and creates multiple opportunities for user engagement with L3 Capital’s properties? We knew we’d never seen anything like that. And we knew we wanted to build it.
The final product is a full-screen, high-res, interactive tour of North 6th Street and Bedford Ave with animated tenant and neighbor logos, quick stats about available spaces, and links to individual property pages where visitors can get more specs, view galleries and floorplans, and explore interactive maps.
It was decided that Tangram 3DS would take over final development of the Williamsburg Collection website in order to fully control our product and bring the existing design more in line with the newly-minted tool and the updated brand personality. We delivered a reimagined and refinished site, including a new cut for the homepage splash video. On the backend we built a structured and dynamic CMS interface that gives L3 Capital the power to harness their own web presence. Going forward they can quickly, simply, and confidently keep their site up to date as the Williamsburg Collection grows and evolves in the years to come.
"The Williamsburg website exceeded expectations and set a new standard for digital marketing materials across our portfolio. Tangram heard our request, created a vision, and developed a never-before-seen product to bring that vision to life. We are honored it debuted on our site!"
Vice President, L3 Capital
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